Good Biases

Description

Good Biases: An artful take on human biases that shows us how the grass is indeed greener on the other side—of our prejudices. Through cultural, social, and media anecdotes across countries and controversies, it is a grail of reasoning you deserve. Learn more: LindaAshok.com

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What if the manager who questions your late arrival today is replaying a story as old as human society itself? In “Good Biases,” Linda Ashok unravels how our minds have always worked – in boardrooms, family gatherings, and every human interaction since we first formed communities.

Drawing from both timeless human experiences and her 17 years in corporate environments, Ashok examines 60 cognitive biases through stories that bridge ancient human instincts with contemporary life. She reveals patterns that have shaped civilizations: why rejection from a coveted position follows the same cognitive rules that kept our ancestors safe, and how that difficult colleague is expressing biases that once helped societies survive.

Each of the 60 chapters illuminates how our thought patterns aren’t modern flaws to fix, but fundamental features of human cognition that deserve a fresh look:

• Why judgment and protection have always been two sides of the same coin
• How a child’s lie echoes survival strategies from our deepest past
• The eternal dance between trust and doubt in human relationships
• What age-old negotiation patterns reveal about human connection

This isn’t another modern self-help book. It’s an exploration of human nature itself, revealing how our oldest mental frameworks shape our lives today. Each bias peels back layers of human behavior to find the timeless wisdom within our supposedly flawed thinking.

Perfect for:

• Anyone curious about the human story behind everyday behaviors
• Leaders seeking deeper insights into timeless human dynamics
• Those fascinated by how ancient minds shape modern choices
• Professionals navigating eternal workplace patterns

Through rich storytelling and 60 distinct cognitive biases, readers discover why these ageless mental patterns persist – not because they’re mistakes, but because they’re essential parts of who we are as humans.

Ashok invites readers to see their thoughts not as modern problems to solve, but as echoes of human wisdom waiting to be understood anew.